Roboze Names Gil Lavi VP Global Sales & Business Development


Gil Lavi joins Roboze as VP Global Sales & Business Development with the goal of building and managing the company’s global distribution channels and strategic alliances.

Bari, Italy – March 10, 2016 – Roboze is pleased to announce and welcome Gil Lavi as Vice President of Global Sales and Business Development. Gil will be responsible for leading the company’s global business expansion, driving revenue and developing new strategic partnerships. Gil has over 20 years of experience in the printing industry and a proven record in sales management.

Alessio Lorusso, the CEO of Roboze, states “We are very excited to welcome Gil to Roboze. Gil’s vast experience in building sales infrastructure, developing business through alliances and generating revenue is core to the strategic direction of Roboze. As we continue to expand globally and launch new products, we have decided to add our management team an experience member and Gil is a perfect fit”

Gil began his career in the 2D printing industry at Indigo (HP), later moved on Scitex and held several positions in sales and channel management. After 10 years added another dimension to his professional experience and in 2006 joined Objet, the Israeli 3D market leader, which later on merged with Stratasys.

“I had the honor of joining Objet when it was just a Startup Company. Over time, the company grew and became a true market leader especially after the merger with Stratasys.” Gil Lavi said. In Stratasys, Gil build and managed the company’s distribution channels in Eastern Europe and went on to manage the company’s EMEA Strategic Accounts. “After 10 amazing years, I left the company seeking the next adventure in this fascinating industry. As a long-term player, I was looking for technologies that would have the right offering customers were looking for – professional and yet affordable. From this understanding, and taking into consideration the current industry trends, I examined dozens of companies, most of which were young start-ups.”

Over the past several years, many new desktop 3D vendors have joined the market, offering affordable and easy-to-use 3D printers. “Today, the market has become pretty crowded leading some vendors to focus mainly on pricing, others on a vast variety of different materials. All in all, there are pretty good desktop 3D printers out there,” Lavi said.

Roboze captured Gil Lavi’s attention for several reasons. Firstly – Gil explained – the team I met had the spark in their eyes – the one that I was looking for. It said: “we want to be part of this revolution and we truly believe in what we do”. Secondly, the company’s one-of-a-kind patented 3D-printing technology offered a true benefit – the ability to produce accurate and high quality parts from a variety of high-standard materials, all in reasonable costs. Thirdly, after successfully selling hundreds of printers in Europe, the company was looking for ways to expand their global business activity.”

Roboze, stepped into the market with Roboze One, a professional yet affordable desktop 3D printer. “My conclusion – Gil Lavi added – was that this printer is positioned above most of the standard desktop 3D printers on the market today. Furthermore, Roboze R&D team managed to develop a breakthrough printing technology that enables printing advanced thermoplastic polymers, which were available until today only with professional high-end production printers. ”The Roboze One+400, which is soon to be released, will be one of the most advanced and powerful desktop 3D printers in the market. At the same time, it is extremely affordable compared to the other high-end solutions.

“The combination of a young and enthusiastic team together with superior technology is what it takes to face the challenges of this industry, offering unique solutions with real added values,” Gil Lavi concluded. “This is what the market is looking for, today and in the foreseeable future. Therefore, I decided to join the company out of the belief that Roboze will be a dominate player in this market.”